After a fun night out with @darrylohrt, @ericfleming, and @stephfrancoeur its time to head back to the convention center.

First up today is Seven Rules for Great Web Application Design

In this lively and interactive session, Robert Hoekman, Jr., the author of ‘Designing the Obvious’ and ‘Designing the Moment’, uses the audience to reveal the 7 essential design principles for achieving great application design and the psychology behind them. And he does it all without a single bullet point (gasp!).

I hope to report back with those 7 principles shortly.